The introduction of product placement may also allow commercial broadcasters to fight fairer with the BBC who is funded wholly in the UK by the license fee. OFCOM is currently consultation on how product placement can be included on TV and radio.The proposals include restrictions on the types of products that can be placed, details of the types of programmes in which products can be placed and the way in which products can be included in programmes.
As OFCOM states:
Product placement will be allowed in films, TV series, entertainment shows and sports programmes.But under the law it is product placement is banned in all children’s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes.Ofcom is consulting on the details of this signalling requirementAfter the consultation on the proposals broadcasters will run an awareness campaign to inform viewers of the new symbols that are going to include when product placement will be used.As part of the new proposals, an on-air symbol will need to be shown at the beginning and at the end of the program. The picture below shows the symbol that will be displayed
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